Mickey's resurrection on television nevertheless marks a return to tradition for Disney, a media conglomerate whose brand has been stretched from the Magic Kingdom and movies like "Mulan" to ABC series like "Desperate Housewives" and "Lost," as well as unsavory Disney alumnae like Lindsay Lohan and Britney Spears. Now he has been whittled down to a Mister Rogers role - kindly and didactic. In a sense, Mickey has been demoted: the cartoon creature, who in his heyday chatted with Leopold Stokowski in "Fantasia" and was a hero of World War II (the password for Allied troops on D-Day was "Mickey Mouse"), is now teaching toddlers to count and identify shapes in a Sesame Streetish half-hour program that the network describes as "learning-focused."įor much of his television career, the mouse was more a master of ceremonies than a comic lead. "Mickey Mouse Clubhouse," a new series for preschool children that begins tonight on the Disney Channel, seeks to restore the primacy of the network's most famous character. For them, the mouse is the thing that directs the cursor on their computers. There is an entire generation of preschool viewers who know the Disney mascot as a decorative fillip on sports bottles, baby bibs and car floor mats. Mickey Mouse's most recent series, "House of Mouse," ended in 2003. The wondrous thing about the wonderful world of Disney is that at the moment it seems easier to see news shows featuring Michael D.
0 kommentar(er)
